India-based YouTube channel ChuChu TV has partnered with learning media company Skoolbo to launch ChuChuSchool.
ChuChuSchool joins the ChuChu TV family of channels including ChuChu TV Surprise, ChuChu TV Funzone and ChuChu TV Story Time.
Coming in early 2018, ChuChuSchool will expand the pre-school brand’s experience into reading, mathematics, languages, science, geography, music and art through a new dedicated YouTube channel app and web subscription service.
ChuChuSchool will initially be available in English before launching in Spanish, Portuguese, French, Arabic, Russian. Hindi, Tamil and Telugu. Other Indian regional languages will also be added later in 2018 and into 2019.
Established in 2013, ChuChu TV boasts of 14 billion views and more than 17 million global subscribers. The channel’s content includes nursery rhymes, original educational songs, bedtime stories and comedy shows, currently available in English, Spanish and Portuguese.
Besdes, ChuChu TV recently expanded to begin production on kids content in Indian regional languages.
The Skoolbo learning product owned by Singapore-based education and media company Skoolbo PTE is used in more than 54,000 schools worldwide including in the US, the UK, Australia, New Zealand, Canada, Hong Kong and Singapore.
Earlier this year, ChuChu TV partnered with Amazon Prime Video for an India-exclusive agreement that will see the brand’s content debut outside of the video-sharing platform for the first time. Through the two-year deal, ChuChu TV’s content will be available exclusively on YouTube and Amazon Prime Video in the country. ChuChu TV also recently secured a deal with UK-based digital distributor and content management agency MoMedia, which will provide social media marketing campaigns, promotional activity, real-time analytics and data on illegal torrents.
