In its intention to get into China, tea cafe chain Chai Point is exploring the possibility of entering into alliances with local partners in China and other countries.
“Chinese consumers are now discovering the power of local brands and we will look at strategic alliances and may also seek franchises in the region. We have to look at ways to sell our teas in China,’’ Amuleek Singh Birjal, Founder & CEO, Chai Point has reportedly said.
Birjal returned from Beijing after having studied local stores like Heitea which has its tea cafes spread in the country.
While Starbucks already has more than 2,000 cafes in China, its local tea cafes which are now giving it competition is seeking an opportunity to enter the region.
China is ahead of India in terms of infrastructure and purchasing power when it comes to tea cafes.
“Non-milk and iced tea are healthier options which have high volumes in China and is a big area of growth. We may seek transfer of knowledge in these categories as well,’’ Birjal added.
In India, Chai Point considers itself the largest player among tea start-ups with revenues at ₹100 crore.