Authentic Brands Group, owner of Muhammad Ali Enterprises, has partnered with Bombas to create a collection of socks inspired by the late well-known boxer.
The Muhammed Ali x Bombas collection will celebrate Ali’s legacy and contributions as a world-class athlete activist and humanitarian. It will also draw inspiration from quotes, images and the personal style of the boxing legend. Moreover, for every pair purchased, Bombas will donate a pair of specially designed socks to those in need.
The Ali-branded sock range will launch this year and will be supported by a fully integrated campaign across both brands’ social media channels and on Bombas.com.
“The mission of Bombas to give back to those in need directly supports the core principles that fueled Muhammad Ali’s life that was full of confidence, conviction, dedication, giving, respect and spirituality,” said Corey Salter, group executive vice president, celebrity & entertainment, ABG. Adding to this, he observed, “This collaboration will allow fans to connect to Ali in multiple ways through great product and meaningful a cause.”