Know-How Strategic Licensing 

Freaky Friday: Advantages and disadvantages of IP Licenses

Reading Time: 3 minutes Post Views: 9,592 You are an intellectual and need to acquire rights to certain intellectual property (IP) of yours like an invention or a copyrighted work. And you need to enter into a IP license agreement but don’t know the procedure. Read on: Before entering into an IP license agreement, consider whether it makes sense given your business needs. In many circumstances, licensing IP, rather than purchasing, can be advantageous. But, there can be drawbacks as well. Now, an overview of IP licenses: They’re usually limited in their scope (what…

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Strategic Licensing 

In a strategic move, Mattel Toys ties up with FirstCry

Reading Time: 2 minutes Post Views: 3,607 In a strategic move to reinforce its aggressive retail expansion plans, Mattel Toys, the world’s largest toy-maker has partnered with FirstCry, India’s online baby and kids store. This partnership will help Mattel’s Fisher-Price to better reach and engage with millennial parents and strengthen its market position as the number one choice for infant and toddler toys and baby development. Toys from Fisher-Price are designed to aid in the overall growth and development of the child and aim to provide the best possible start to babies. The e-commerce…

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Know-How Strategic Licensing Uncategorized 

Freaky Friday: By taking licensing as an alternative, one can see his dream come to life on store shelves

Reading Time: 4 minutes Post Views: 3,158 The time when Stephen Key started teaching people how to bring their ideas to market without starting a business, he had no idea where it would lead to. He just saw a need he could meet. At the inventors groups, Key attended, he was surprised to notice that most people were failing. They had built expensive works-like looks-like prototypes and filed non-provisional patent applications, but their ideas weren’t anywhere near to retail. At that point, Key was licensing his ideas for products and collecting royalties in return for many years.…

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Strategic Licensing 

Nickelodeon and Viacom Consumer Products in a licensing tie with Hedrave Holdings Limited

Reading Time: < 1 minutes Post Views: 7,181 Nickelodeon and Viacom Consumer Products have announced a new strategic licensing partnership with Hedrave Holdings Limited for a line of high-end audio products and mobile phone accessories featuring characters and properties from Viacom International Media Networks (VIMN) portfolio of brands. The five-year audio and consumer technology licensing agreement, which covers all countries and territories outside of the US, will start launching products in Europe and Asia later in 2017. Dan Frugtniet, VP of Licensing & Consumer Products Business Development, VIMN said, “At Viacom International, we’re always looking…

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