E-Commerce Retail 

Facebook launches pop-up stores at Macy’s

Reading Time: < 1 minute Post Views: 1,901 Following the footsteps of Amazon, Facebook has partnered with Macy’s to bring a selection of brands that are sold on Facebook and Instagram to its stores. These brands will be showcased in the department store’s pop-up area, “The Market,” which launched earlier this year as a way to bring lesser-known brands to the store. “Every day, millions of people discover brands and products they love on Facebook and Instagram” reads the Facebook Business web page presenting the collaboration with Macy’s which allows the social network to try…

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Celebrity Licensing E-Commerce Fashion & Accessories Retail 

Myntra to sell its private label ‘All About You’ in Walmart Canada stores

Reading Time: 2 minutes Post Views: 2,926 To cater to the festive shopping needs of the Indian diaspora, E-commerce firm Myntra will now sell its private label in Walmart stores in Canada. According to a Business Standard report, Myntra launched its private label ‘All About You’ in Walmart stores across Canada. Myntra’s other celebrity endorsed brands such as HRX by Hrithik Roshan are also in the pipeline to be sold in Walmart stores globally, the report further stated. After sealing a $16-billion investment deal with the US-based retail giant, Flipkart’s fashion arm Myntra has…

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Celebrity Collaborations E-Commerce 

Nykaa Cosmetics signs Janhvi Kapoor as its first brand ambassador

Reading Time: 2 minutes Post Views: 4,510 Popular beauty e-commerce portal, Nykaa Cosmetics has signed Bollywood newcomer Janhvi Kapoor as its first brand ambassador since its inception six years ago. The deal marks the Dhadak actress first entry into the world of brand endorsements. However, no terms of the contract have been divulged yet. As per the association, Kapoor will appear in the print, digital and electronic advertisements of the company as well as play an active role in Nykaa’s social media campaigns. Before Kapoor, Nykaa worked with makeup artists and beauty experts. Started…

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E-Commerce Merchandise Licensing Retail 

POPxo launches its ecommerce portal to sell private label merchandise

Reading Time: 2 minutes Post Views: 3,134 The Delhi-based women-focused digital content platform POPxo has announced the launch of its e-commerce platform ‘POPxo Shop’ to sell private label merchandise. The platform known for its stories, videos and social media content about fashion and women, has forayed into the world of retail with products that are designed to appeal to the millennial audience including mugs, phone covers, bags among others. The eCommerce vertical went live last week, showcases products such as phone covers, notebook, laptop sleeves, coffee mugs, tote bags, multi-purpose pouches and cushion covers,…

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Collaborations E-Commerce Strategic Licensing 

Myntra exclusively launches Spanish fashion brand Niza

Reading Time: < 1 minute Post Views: 2,843 Myntra has announced the exclusive launch of contemporary Spanish fashion brand Niza, introduced in India by their strategic partner Zashed. Niza is known internationally for its elaborate, original and sophisticated designs. Actress Malaika Arora launched the brand in a high-octane fashion event today at the Myntra headquarters in Bangalore. The launch of Niza marks Myntra’s expansion of its international fashion brand portfolio. In India, Niza will offer classic western wear apparel. The launch of Niza marks Myntra’s expansion of its international fashion brand portfolio. The launch of…

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Celebrity Corporate Brand E-Commerce 

Shraddha Kapoor becomes ambassador of a leading e-commerce brand: Report

Reading Time: < 1 minute Post Views: 2,548 Shraddha Kapoor, who is already the face of several top-notch brands, has bagged another massive deal. According to a report in DNA, Shraddha has signed a deal with one of the leading e-commerce brand to be their ambassador. Shraddha Kapoor is one of Bollywood’s leading stars and has received both critical and popular acclaim for her choice of movies. She is a household name, something which makes her the perfect choice to boost a brand’s reach and popularity among the consumers. Recently, popular handbag manufacturer Baggit roped…

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Brand & Lifestyle E-Commerce Retail 

French apparel brand Promod to launch its online store in India

Reading Time: < 1 minute Post Views: 3,708 Promod, the leading French brand is all set to foray into the online retail in India this week. Promod will launch its online store in the country to cash in on the e-commerce boom, the company said in a statement. Promod online store will offer the full range of items that the brand currently offers in its stores in India and at the same prices. The brand will expand its presence in Tier II and III cities across key markets. According to the company, customers in India…

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Apparel Licensing E-Commerce Merchandise Licensing 

Alcis Sports, Flipkart join hands to launch official 2018 FIFA World Cup merchandises online

Reading Time: 2 minutes Post Views: 2,332 In what could be termed as good news for sports enthusiasts, Alcis Sports partnered with e-commerce giant Flipkart to launch official 2018 FIFA World Cup Russia merchandises online. According to a report in the Exchange4media, Alcis Sports has signed an exclusive deal with Flipkart to retail fan-wear merchandises on the online platform. Alcis Sports bagged the rights for the upcoming 2018 FIFA World Cup Russia licensed apparel merchandises for India, Nepal, Sri Lanka and Pakistan. Alcis Sports has lined up a comprehensive range of over 550 articles that…

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Collaborations E-Commerce Retail 

Flipkart becomes Walmart today: Will it create the next wave of retail in India?

Reading Time: 4 minutes Post Views: 2,850 In what could be termed as the largest ecommerce acquisition in the world, Walmart Inc. on Wednesday announced its high-profile acquisition of Flipkart for $16 billion for a valuation of over $20 billion. The Bentonville company has acquired 77% of the Bengaluru-based company. Sachin Bansal, who had co-founded Flipkart with Binny Bansal in 2007, would exit the company after the deal. Japan’s SoftBank, an investor, will also exit the company by selling its entire 20 per cent stake in Flipkart. Walmart’s investment includes $2 billion of new…

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E-Commerce Retail 

To expand retail operations, US-retailer Walmart to buy Flipkart?

Reading Time: 2 minutes Post Views: 2,243 US-based retail major Walmart Inc could buy one of the largest e-commerce sites in India. If media reports are to be believed, Walmart is close to finalizing a deal wherein it could pick up anywhere between 60 and 80 per cent stake in Flipkart. The transaction could value the Bangalore-based online retailer at an estimated amount of USD 15-20 billion. The deal is learnt to be in its final stages. If it completed successfully, then it would mark the largest investments in the country’s e-commerce sector. The…

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