#LCExcl Interview - Licensing Corner

‘Barbie Style’ – The New Trendsetter of Licensing Biz, An Interview with Alpassh Thaakkar

February 8, 2017November 11, 2021 CorrespondentAlpassh Thaakkar, Barbie, Barbie Style, Character Licensing, India, Jawed Habib, Licensing deal, Mattel

Reading Time: 5 minutes Post Views: 8,948 Barbie® encourages girls to dream big and inspires them to achieve it, as is evident from the brand message ‘You Can Be Anything’. She is just not a doll, she is the leading Girls Franchise in India and world-over. Barbie is the world’s only brand which allows girls to imagine themselves as mermaid to a movie star, a fairy to a fashionista, and a princess to a president. It is no wonder that Barbie has emerged as a powerful, universal icon and is India’s #1 Girls toy…

Interview: YouTube Pre-school Sensation ChuChu TV’s CEO & Creative Director, Vinoth Chandar

January 17, 2017November 11, 2021 CorrespondentAmazon, ChaCha, Character Licensing, Chiku, ChuChu, ChuChu Tv, Dream Theatre, India, Licensing and merchnadising, Licensing Industry, Licensing Program, Netflix, Vinoth Chandar, YouTube Channel1 Comment

Reading Time: 6 minutes Post Views: 10,037 ChuChu TV is the third most subscribed YouTube Channel in the country with 7.13 billion views. Many may not know what is ChuChu TV? It is the country’s most watched children’s rhymes channel. With the motto of ‘spreading goodness among children’, ChuChu TV has become the ‘to-go’ place for kids and their parents to educate and entertain them. The century old nursery rhymes have been given a positive twist thereby inculcating the good thoughts and habits among kids. With its vibrant touch and jazzy beats, they have…