Caroline Mickler, the agency responsible for The Beatles’ licensing programme in alliance with Apple Corps, has signed a new deal with Pyramid International for a range of Beatles stationery.
A wide selection of stationery items is planned, including notebooks, storage boxes, tags, sticky notes, pin badges, pens and pencils.
There will also be pen and pencil sets and cases as well as multi-product gift sets. All the items in the range will be illustrated with a variety of imagery, including covers and logos from the legendary Sgt Pepper’s Lonely Hearts Club Band, Yellow Submarine and Abbey Road albums, as well as iconic photographs and artwork associated with the world’s most famous band.
The range is slated to launch in early 2018, coming to a large number of high street outlets, supermarkets and department stores.
“Beatles imagery is popular with fans of all ages and a number of instantly recognisable images have been beautifully adapted for this range,” commented Caroline Mickler. “We are delighted with the Pyramid International range, which is original, attractive and, of course, practical and useful.”
It may be remembered that that earlier the agency brought a wide range of Beatles branded products to UK retail, including posters, prints, board games, fashion bags, a selection of apparel ranging from babygrows to t-shirts and Harrington jackets, limited edition timepieces and more.
The aim of the licensing programme has been to build a credible and lasting strategy across high-end and high street retail.
