Licensing agency Bulldog has been named the UK licensing agent for the upcoming revamped version of Channel 4′s popular 1990′s game show The Crystal Maze.
The agency will represent the property on behalf of the new show’s producers RDF-owned Fizz TV and IP owner Banijay.
The licensing campaign will kick off with stationery, gifts, apparel and publishing products aimed at tweens, teens and young adults, as well as fans of the original show.
The Crystal Maze will see teams of five adventurers tackle physical, skill, mystery and mental challenges across four fantastical zones namely Aztec, Medieval, Industrial and Futuristic in a bid to win prizes in the iconic Crystal Dome. Filmed at Bottle Yard Studios in Bristol, the 20-episode series is hosted by popular comedian, actor, writer and director Richard Ayoade.
The first season will also include five celebrity specials for Stand Up to Cancer.
After its run in the 1990s, the IP lived on as a live experience in London and Manchester that was operated by Little Lion Entertainment.
