With the Christmas season prevailing, Anand Mahindra the Chairman of Mahindra Group thought this to be the right time to make a special announcement
The picture of Santa riding a BSA motorbike reads: “I’ve retired my reindeer and sold my sleigh, I get around quicker by B.S.A.”
Mahindra along with this image wrote on Twitter: “We’re sorry you’ve missed out on your favourite ride for all these years, Santa…We’re working on getting it back for you…A shiny new one, but with all the character of your old steed…”
This is a clear hint to those who were eagerly waiting for the launch of BSA bikes in India. However, Mahindra didn’t give any details about the launch date of the product.
But sooner or later, one will get a chance to ride the bike and sing,”Zindagi ek safar hai suhana, yahan kal kya hoga kisne jana,”
Last year, Mahindra & Mahindra (M&M) had acquired UK-based two-wheeler maker BSA Company for 34 lakh pounds (around Rs 28 crore). Classic Legends Pvt Ltd, an arm of M&M, had acquired 1.2 lakh shares of BSA at a consideration of GBP 28.33 per share aggregating to around GBP 34 lakh, the company said in a regulatory filing.
The principal activity of BSA is licensing of brands related to motorcycles. Incorporated in the UK, the company has also presence in Japan, Singapore, Malaysia, USA, Mexico and Canada.
M&M had also completed the acquisition of 51 per cent stake in Peugeot Motocycles (PMTC), a part of the France-based PSA Group.
The M&M arm, Classic Legends, further entered into an agreement with classic vintage brand Jawa to bring the Yezdi bikes on Indian roads again.
