Virat Kohli’s athleisure brand One8 forays into fragrances segment

Indian cricket team captain Virat Kohli has expanded the product portfolio for his brand One8 and launched his fragrance collection.

Virat Kohli had launched his athleisure brand One8 last year in collaboration with German sports lifestyle brand Puma. The product portfolio includes Eau De Parfum, deodorants and pocket sprays, the company said.

One8 Fragrances will be available in six variants – Aqua, Willow, Intense, Active, Fresh and Pure. The products are priced in the range of Rs 75 to 1,495 (approx $1 to $21).

The fragrances have been created by some of the most premium French Perfumeries. With this collection, One8 Fragrance aspires to provide the masses with access to luxury at an affordable price.

Commenting on the launch of the One8 fragrance line, Virat Kohli in a statement said, “One8 is very close to my heart. Through the brand and its collections, I want to connect with my fans on a deeper level and give them an access to the candid and joyful side of my personality that has not been seen before. The launch of One8 Fragrances is an extension of this brand proposition – and of my personality.”

He also shared a video on Instagram. Check it out here.

The brand will be exclusively sold online on Myntra and across multi-brand stores in the country.

The brand had partnered with Lux Industries for innerwear and recently forayed into the men’s formal wear market by collaborating with Aeon Sports India Pvt Ltd.

One8 is looking to further expand its portfolio in the coming months and will also be entering the international markets.

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