Brand Central has launched a full-scale licensing programme for the faith-based lifestyle brand Bible bbs. The agency has also tapped Beverly Hills Teddy Bear to serve as the brand’s master toy licensee.
Beverly Hills Teddy Bear will develop and introduce a collection of blind pack figures, plush and mini plush based on the brand as the brand’s master toy partner. The first round of merchandises is slated to debut this summer in Christian retail stores.
Moreover, the company has said that new partners in categories such as publishing, food gifts and more will be announced shortly.
“Bible bbs is one of the cutest, creative and relevant faith-based brands I have seen in a long time,” says David Socha, president, Beverly Hills Teddy Bear.
“It has great appeal for Millennial parents who want to introduce the Bible to their children in a way that speaks to their generation,” he added.
Bible bbs is a faith-based pre-school brand that aims to create a new animated world for the classic Bible characters while staying true to the scripture. The 360-degree media and merchandise brand will include entertainment, digital content, apps, live shows, consumer products and more.
