Media I.M. Incorporated has appointed TF1 Licenses to represent the licensing, merchandising and promotion of its hit pre-school series Sunny Bunnies in France and French-speaking Europe.
The deal includes TF1 Licenses which is part of the French broadcast group’s commercial operations and one of the leading consumer-product agents in its territory.
TF1 Licenses will manage the key merchandising and licensing categories for Sunny Bunnies produced by Belarus-based Digital Light Studio.
TF1 has also acquired the AVOD and SVOD rights enabling it to cross-promote the animated comedy on TF1’s leading children’s catch-up service MY TF1 as well as on the SVOD platform TFOUMAX.
Daphné de Beauffort, Head of Kids Content Acquisition said, ‘We are proud to announce our collaboration with Media IM Incorporated for Sunny Bunnies. We really like these funny and catchy characters, and their shiny and happy environment. The series meets TfOU’s values which are to provide fun and craziness for kids!
We are providing unique digital visibility forthe series through our strong free digital platform MYTF1, where kids can discover or find episodes or their favorite heroes under the TFOU section, and continue the experience through our SVOD platform TFOUMAX.’
The agreement with TFI Licenses follows on the heels of the first licensing deal struck earlier this year with US partner Evolution, which is representing Sunny Bunnies in North America, Australia and New Zealand. Evolution is managing a range of Sunny Bunnies brand extensions into children’s apparel, accessories, publishing, toys and food. Media IM’s strategy is to establish a network of L&M agents covering specific territories and/or regions.
The Sunny Bunnies are five beaming balls that can appear anywhere there is a source of light, from sunshine to moonlight. In each episode, the cheeky creatures bring their fun and games to a different location — a circus, a sports stadium, a park — embarking on mischievous adventures and spreading laughter and happiness. And at the end of every episode, the fun continues with a collection of bloopers.
Launched in April 2014, Media I.M. Incorporated by former Viacom International Media Networks executives Maria Ufland and Irina Nazarenko, is an international content distribution company specialising in the sale of premium family entertainment and animation to both linear and non-linear platforms.
