Bioworld has teamed up with Roblox to create and release a host of Roblox-branded apparel in retail stores all around the U.S. and Canada.
The partnership will also provide the Roblox developer community with more ways to leverage their IP beyond their game.
The apparel collection will incorporate the Roblox logo characters and other assets from the online social gaming platform on a selection of shirts, sweatshirts and more.
“We have a passionate and extremely engaged fan base who are looking to express their love for Roblox beyond the screen and into the physical world,” says David Baszucki, chief executive officer and co-founder, Roblox. “This is an amazing opportunity to give them another way to enjoy the brand and in turn act as brand ambassadors to the world. Bioworld is on top of trends in apparel and our first choice as a partner to bring us into retail,” he concluded.
The Roblox apparel collection will be available later this month at Kohl’s stores nationwide and will expand to additional retailers later this year. It will also be available online.
