Arvind Lifestyle Brands, the master franchisee of apparel brand Gap in India has announced the launch of 17 Gap shop-in-shops through multi-brand retailers. The move has been taken to accelerate the availability of the products around the country, including several locations in key Tier II and III markets.
This is the first time Gap’s shop-in-shop format will be introduced in India offering one of three product configurations: family destinations with adult, kids and baby assortments; adult only locations; and dedicated kids and baby layouts.
According to the company statement, the shop-in-shops will launch with partners Kapsons Group, Iconic India, and All That Jazz and will open in Jammu, Amritsar, Ludhiana, Patiala, Chandigarh, Jaipur, Ahmedabad, Bhopal, Bhubaneshwar, and Ranchi as well as existing Gap markets of Pune, Noida, and New Delhi.
“Since Gap launched in India in 2015, the brand has witnessed strong growth in the country driven by its fans. Our latest expansion ensures that more people are able to experience Gap’s iconic American style,” Parag Dani, Gap Business Head at Arvind Lifestyle Brands said in a company statement.
Arvind which has first brought Arrow to India in 1993 currently has 11 standalone Gap stores in New Delhi, Mumbai, Bangalore, Pune, Chennai and Indore. Additionally, Gap products are available online on Nnnow.com and Amazon.in/gap.
