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Reading Time: 2 minutes or ‘Buy for Me’ India, a part of BFMe International, Hong Kong has signed an exclusive memorandum of understanding on October 9 with Lung Fung Group, Hong Kong to launch international cosmetic products online in India.

The MOU was signed in an exclusive video linking ceremony organized at one of the premier retail stores of DTDC Retail –’s strategic partner in India during the occasion of the launch of Lung Fung Mall in Hong Kong.

The exclusive tie-up will allow Lung Fung to extend its cross-border distribution into India via the expertise of which already is an established player in cross-border e-commerce in India. The tie-up will now help Indian consumers buy cosmetic products from international brands such as Innisfree, The Goat Skincare, Loreal, NYX, Jack n Jill among others at an affordable price for which Lung Fung has exclusive retail distribution rights.

Further with its strategic partner DRL, a part of India’s biggest express delivery network DTDC Express Ltd, which has an experience of more than 27 years and a network of over 10,000 delivery locations, will provide free and faster shipping, pan India deliveries and hassle-free import for these international cosmetic products.

Personal care as a new category has been launched on the official portal would sell around 10,000 international cosmetic products under its exclusive licensing agreement with Lung Fung. To announce the launch, the website is offering a special 20% launch discount to customers. Customers can get any international product at 20% off by using the coupon code LF20.

BFMe International founded in the year 2015 by Bryan Kam, BFMe is the first cross-border e-commerce platform operating three websites – for India, for China and for Hong Kong. It is one of the fastest growing online portals for international sellers to sell directly to the Indian buyers.

Lung Fung was founded in the year 1992 as a pharmaceutical group. The group has rapidly and dynamically grown to become a professionally run organisation in Hong Kong.


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