tokidoki socksBrand & Lifestyle Character Licensing 

Best from “Socksville”: Balenzia presents tokidoki x Balenzia

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Balenzia, the award-winning socks brand, presents yet another fascinating collaboration – tokidoki X Balenzia

Best from “Socksville”: Balenzia presents tokidoki x Balenzia

Balenzia is thrilled to announce its collaboration with tokidoki, the internationally recognised and iconic lifestyle brand that has amassed a cult-like following for its larger-than-life characters. The tokidoki x Balenzia collaboration includes range of socks and face-masks that are cool, cute, colourful, and high-fashion. In this latest edition, Balenzia presents to you a kaleidoscopic range of tokidoki fashion necessities!

tokidoki means “sometimes” in Japanese, and was chosen by its Co-founder, the Italian artist Simone Legno, because tokidoki is the hope, the hidden energy everyone has inside that gives us the strength to face a new day and dream something positive, that something magical will happen to us. Bringing chic, criminally-cute designs to your very doorstep, tokidoki has curated and developed these socks and masks with Balenzia, to spread hope and happiness, through the magic of its timelessly lovable characters, designs and iconography.

Commenting on the launch, Mr. Rahul Gupta, Director, Balenzia, said, “We take delight in announcing our collaboration with tokidoki, and present to you a fashion-forward collection of socks and masks. Our collection is a perfect blend of tokidoki’s larger than life characters, bold designs, Japanese inspired roots, and Balenzia's unmatched comfort, quality, and craftsmanship. The stylish yet fun collection is sure to turn heads, and start conversations!

“We are absolutely thrilled to be working with industry-leader, Balenzia”, added Ms. Pooneh Mohajer, Co-founder and CEO, tokidoki. “The tokidoki x Balenzia collaboration is certain to be as collectible and fashionable as it is functional.”

The reinforced heel and toe, along with the high-quality combed cotton yarn, ensure that the socks are not only incredibly soft but also extremely durable. The trendy three-layered masks render the much-needed protection, whilst making a fashion-statement.

tokidoki x Balenzia products are now available at prices starting at Rs. 199; to pick a piece of cuteness, visit Balenzia’s brand stores in Delhi, Mumbai, Chandigarh, Kanpur, Ludhiana, or the brand’s website at, or look up the collection at leading online portals, including Amazon, Myntra, Flipkart, Paytm, Snapdeal, Limeroad, Nykaa, LBB, and indulge in a much-needed respite. Aren’t doses of sheer delight so very needed . . . now more than over?

tokidoki is on rise in India with new licensing deals, it would be interesting to see what’s next on the portfolio! Stay Tuned with us to get all the latest updates!

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