Leading global brand extension agency Beanstalk, is working with TGI Fridays to expand its licensing programme internationally with a focus on the business’s top performing markets including the UK, Australia, Taiwan and South Korea.
Tulip, one of Britain’s leading food companies, is leading the charge by launching a range of slow cooked meats for the iconic TGI Fridays brand.
The initial range will include Slow Cooked Barbacoa Pulled Beef Tortilla Wrap Kit, Slow Cooked Rack of Ribs with Tennessee Bourbon BBQ Glaze, Slow Cooked Chicken Wings, and a Pork Ribs Selection Pack.
The products will be available in approximately 300 Morrison’s stores across the UK starting in April.
The launch from Tulip signifies the beginning of a major international expansion for TGI Fridays with a gifting range developed by IG Design Group scheduled to hit shelves for Christmas 2017. The range will feature gifts aimed at helping consumers produce American- style cuisine and favourite TGI Fridays cocktails in the comfort of their homes.
Talking broadly on the matter, Chris Phylactou, Senior Director Global Licensing, Strategic Sourcing & Brand Protection for TGI Fridays™ commented, “TGI Fridays has enjoyed fantastic success at retail in North America for more than ten years, with a select stable of strategic partners. We are thrilled to now have the opportunity to expand the programme internationally and deliver to fans of TGI Fridays a new way to make every day like Friday.”
The newly developed international licensing programme capitalises on the great appeal that TGI Fridays offers its customers worldwide.
