According to Dimensional Branding Group (DBG)’s Larry Seidman, Arcade game supplier Bay Tek Games has acquired DBG to form a new group to handle inbound/outbound licensing.
DBG will remain in the San Francisco area and continue with its client roster, one of whom, Skee Ball Industries, was purchased by Bay Tek in 2016.
Cosequently, Seidman and DBG partner John Leonhardt will license out of Bay Tek’s arcade brands including Skee Ball, Big Bass Wheel, Hot Shot, Quick Drop and others. Prior to its sale to Bay Tek, DBG had got into several licensing deals for Skee Ball.
Bay Tek plans to extend the brand to licensed tabletop and handheld games later this year, averred Seidman. The company also licensed Jakks Pacific for its Pull My Finger brand that was launched in December as a tabletop game at Toys R Us.
Bay Tek also unveiled inbound licensed games including Scooby Doo and Perfection in the late 2017, informed Seidman.
Under the new ownership, DBG also will offer business development services in addition to licensing.
