Authentic Hendrix, Epic Rights and Perryscope Productions will launch the new authentic Hendrix global retail program at the world’s largest licensing trade show, Licensing Expo, in Las Vegas, scheduled to take place from May 22 to 24.
Epic Rights and Perryscope Productions will offer retailers, manufacturers and licensees an all-new Authentic Hendrix brand guide with iconic new photographs along with logos, lyrics, album and fashion inspired by the unique style of Jimi Hendrix.
Authentic Hendrix merchandise and product lines pay homage to Hendrix, the man Rolling Stone magazine anointed “The greatest guitarist of all time!”
Commenting on the association, CEO/President of Experience Hendrix and Authentic Hendrix, Janie Hendrix, said, “We’re very intentional about giving our fans and friends something they’ll truly enjoy and appreciate-something that celebrates Jimi and his extraordinary spirit.”
The brand program will include fashion apparel, headwear, footwear, tops, figures, wall art, accessories, jewelry, home décor, digital products, collectibles and never-before-licensed products from a wealth of material handed down from Authentic Hendrix and Experience Hendrix.
CEO of Epic Rights Dell Furano and CEO of Perryscope Productions Norman Perry jointly stated: “Jimi Hendrix embodied an iconic artistry and unparalleled musical talent with an incredible sense of style that is recognized worldwide with multiple generations of fans. We simply could not be more excited to work with Janie and her team to take the Jimi Hendrix® brand to a new level.”
The new merchandise will begin arriving at retail by early summer 2018.
