Australian swimwear brand Speedo likely to set up 50 stores by 2020. The fitness brand recently signed Bollywood actress Parineeti Chopra as its brand ambassador. As the new face, Parineeti joined an esteemed roster of Olympians, athletes, and trainers from around the globe.
Parineeti Chopra will be endorsing Speedo’s new fitness range meant for workouts in and out of the pool called Speedo H2O Active.
Talking about Chopra’s association, Reuben Fernandes, Marketing Manager, Speedo India, was quoted as saying from the Exchange4Media, “Celebrity plays a very important role as a key opinion leader for brands. It is very important to have a person who is known to a segment of the audience. We believe in giving the right information through the right representative. I think, when it comes to advocacy, it is imperative for companies to have an opinion leader who can talk about the brand in a right way.”
The collection comes in confident and bold colours teamed with energetic prints inspired by water and includes crop tops, capris, shorts, and briefs, allowing it to be mix-and-matched to reflect personal style and use.
The actress recently visited the Speedo exclusive store at Ambience Mall, Gurugram where she was seen picking out her favourite pieces from Speedo’s new H2O Active collection and was also seen interacting with her fans. At the store, the actress also shared light on her fitness journey and her love for Speedo.
Speedo also launched a global TV campaign #GetSpeedoFit, advising athletes to change up their routine to include swimming.
Parineeti is helping the brand get the right recognition and right positioning in the market.”
India is already seen as one of the biggest markets of Speedo. According to Fernandes, fitness-driven consumers are the target audience of the company.
Talking about how marketing strategy, Fernandes was further quoted as saying, “Every market has a different strategy. India will have a different marketing strategy from Dubai or Singapore. In India, we have to educate customers to opt for new things unlike USA or UK, where consumers are well aware of all trends. It takes time for trends to pick up in India.”
Speedo is an active swimwear brand and seen sported on many known swimming athletes all over the world. She is endorsing Speedo’s H2O Active Range that is suitable for workouts in and out of the water.
On the professional front, Parineeti Chopra will be seen in Arjun Kapoor starrer ‘Namastey England’ and ‘Sandeep Aur Pinky Faraar’ as well as ‘Kesari’ with Akshay Kumar.