With domestic brands like Amul, Parle, Big Bazaar and Dabur featuring in the top ten list of India’s most popular brands.
A Nikkei BP-Market Xcel Data Matrix survey has revealed that domestic brands like Amul, Parle, Big Bazaar and Dabur are liked and revered by Indian consumers at par with international brands like Samsung and Coca-Cola.
According to the ‘Brand Asia Survey 2017’, Samsung has emerged as the most popular brand in terms of consumer brand relationship followed by food and drinks brand Amul and mobile brand Nokia.
“Amul, the food and drinks brand, has scored second place this year beating Coca-Cola (rank 10) and Pepsi (rank 15),” Ashwani Arora, Senior VP Research, Director on Board, Market Xcel said.
“Nokia is one brand which is revered by Indians and has a high connect and past equity. The brand was once a household name in the subcontinent.The relaunch of the brand in India has refurbished the emotional connect with consumers as is evident in the survey,” Arora added.
Samsung mobiles and fast moving consumer goods (FMCG) company Parle ranked fourth and fifth in terms of the most popular brands in India.
“Parle, a brand from the pre independence era, goes on to prove the love people have for it still. It has ranked fifth this year and its win is solely dedicated to the wide variety of its biscuits which has satiated consumer palettes since ages,” continued Arora.
The survey revealed that Future Group-owned retail business Big Bazaar was the only retail brand to mark a place in the top 10 popular brands at rank six.
The rest of the brands in the top ten category included toothpaste brand Colgate, messaging platform WhatsApp, FMCG brand Dabur and beverages company Coca-Cola.
