Strengthening its prime music area, Amazon India has signed three content deals for Amazon Prime Music with Lahari Music, Muzik 247 and the Indian Performing Right Society.
The Indian Performing Right Society (IPRS) will provide Amazon India with an access to the IPRS repertoire of more than a million titles across multiple languages, eras and genres of Indian music. The IPRS claims that it represents more than 4,000 Indian authors, composers and music publishers.
On the other hand, Muzik 24 will add Tamil and Malayalam music to Amazon Prime’s streaming app.
Lahari Music to add more than 25,000 film and non-film music Telugu, Kannada and Tamil tracks.
Amazon Prime Music was officially launched in India in February this year as an ad-free music streaming service exclusively for Prime members with music available in more than 10 languages.
Earlier this year, Amazon India had signed a licensing content deal with Zee Music Company for the upcoming Amazon Prime Music service.
According to a report in The Economic Times, the partnership between Zee-Amazon add over 450 film soundtracks in various languages, as well as music from 250 independent artists.
Amazon’s collection of Prime services in the US and other countries offer customers access to unlimited video and music streaming, photo storage, exclusive offers, free delivery offers as well as unlimited Kindle books. However, the service is restricted Prime Video, exclusive offers and free shipping in India.
Customers can avail a yearly membership of Amazon Prime at Rs 999.
Recently, two Indian music streaming majors – Reliance Jio Music and Saavn merged their synergies to jointly strengthen the foothold in the Indian music streaming market with a combined valuation standing at USD 1 Billion.
As space bolsters with increasing music and streaming options, what new partnerships Amazon India signs for Prime Music in the coming period would be interesting to watch.
