AllSaints has signed a licensing agreement with the Hong Kong-listed Global Brands Group to expand its accessories range.
As a part of the deal, GBG will design and distribute men’s and women’s footwear, socks, costume jewelry and cold weather accessories for the brand, starting with the fall 2018 collection. The company plans to distribute the new ranges globally across AllSaints stores and major department stores around the world.
The new deal offers an opportunity to connect with customers across multiple product categories.
“With its innovative, contemporary designs and independent spirit, AllSaints is a perfect addition to our strong portfolio of leading consumer brands. As a brand that resonates with consumers globally, we see significant opportunities for growth, and look forward to leveraging our expertise to maximize its potential,” Jarrod Kahn, president of accessories and home at GBG was quoted as saying.
Not only has this, Revlon, Inc., a leading global beauty company, also signed an exclusive global license agreement with AllSaints Retail, Ltd. for the development, marketing, and distribution of fragrances and ancillary products.
The beauty maker has now global right to develop, market and distribution of subsidiary products for the brand.
“We are proud to partner with an industry leader, Revlon, to launch the AllSaints fragrance collection. Revlon’s strategic approach is perfectly aligned with our brand vision and global growth focus. As a brand, AllSaints is recognized globally for its fashion-forward, contemporary, Ready-to-Wear and bag collections and we look forward to creating a fragrance collection with Revlon which embodies these attributes,” William Kim, CEO of AllSaints said in a company statement.
“We are thrilled to partner with AllSaints, and strive to translate their unique perspective on fashion to the world of
Established in 1994, AllSaints is known for its iconic biker jackets and creating apparel and accessories for men and women around the world.