After launching four successful original IPs of Motu Patlu, Shiva, Gattu Battu and Pakadm Pakadi, Kids entertainment channel Nickelodeon, is all set to launch a new show called ‘Rudra – Boom Chik Chik Boom’ on June 11, airing at 7.25 PM.
The show, which will be the channel’s fifth intellectual property (IP), will have repeat shows at 10.00 AM and 2.00 PM during the day. The show will be run in three languages – Hindi, Tamil and Telugu.
Check out the trailer here:
Rudra is a story of a nine-year-old boy who is learning magic. The series has been produced by Green Gold Animation, written by Neeraj Vikram and the lyrics have been written by legendary Bollywood lyricist Gulzar.
Talking about Nickelodeon’s approaches when developing a new show, Anu Sikka, head – content, Kids Entertainment Cluster, Viacom18, says, “We have always developed our shows in-house, starting with Motu Patlu and now Rudra. The concepts have been done in-house, including the character development. We pick up an animation studio later on as a partner.”
Nickelodeon currently has a local content library of over 350 hours and targets to take the number up to 500 hours of content by FY 19.
Nina Elavia Jaipuria, head – Kids entertainment cluster, Viacom18, says, “Catering to children and their evolving preferences has been at the core of all our initiatives. Our new character Rudra is another category first and is sure to be much loved and adored by kids.”
“If you see the data of the last eight weeks, Nick continues to be the Number 1 channel in the genre with 537 TVTs (with a huge margin) and Sonic is on Number 6 with 262 TVTs. Apart from Nick and Sonic, Nick Jr is also doing well with 83 TVTs,” Elavia was quoted as saying from the Exchange4Media.
Greengold Animation took a total of 15 months to produce the initial episodes of Rudra. Prior to making the show, Nickelodeon’s research company Ormax, conducted research among kids across five markets – Mumbai, Delhi, Lucknow, Ahmadabad, and Chennai.
Rudra’s launch will be supported by a robust promotion plan across all the network channels and on Voot. It will also be brought to life on social and digital through games and a high decibel outreach plan.
The promotions will extend into the upcoming Back to School Season through Nickelodeon’s expansive School Contact Programme (700-800 schools), taking Rudra into the daily lives of kids.
Apart from this, Nickelodeon will unveil its first TV studio at Kidzania.
Recently, Green Gold Animation has announced the launch of mobile game based on the upcoming movie. Hanuman Vs Mahiravana is a simulative game where users will help Hanuman on his mission to rescue Ram and Lakshmana.
Hanuman vs. Mahiravana will hit the silver screens on June 22.
