Authentic Brands Group (ABG) has announced a list of new collections, campaigns, collaborations and influencer programs for fall, reports Global Licensing.
Take a look:
Spyder has partnered with Gore-Tex Fabrics for an exclusive licensing agreement. The new collection will see new innovative content in the skiwear market, that will be available on the web portal — Spyder.com
Neil Lane has launched a bridal collection that is available at more than 3,000 Kay Jewelers, Zales, Jared the Galleria stores and online at Kay.com
NBA great Shaquille O’Neal will debut a new backpack in collaboration with Spray ground and will be available online at — Sprayground.com.
ABG has unveiled “Winston” a new proprietary influencer network developed with its in-house development team, Digital Innovation Group.
As a part of expansion plans, ABG recently opened an office in Shanghai and additional offices are slated to open in Mexico City, Los Angeles and London.
People and Partnerships:
Norman has launched a line of golf-inspired apparel and accessories for men and women at Macys and online at gregnormancollection.com.
Singer, songwriter, actress and influencer Thalia Sodi has unveiled a new collection under the Thali Sodi Collection label at Macy’s.
Legendary skate and streetwear brand Vision will launch its third collection at Topman in the U.K. and U.S, including tees and hoodies featuring old school logos.
