Converse (wholly-owned subsidiary of NIKE) unveiled its exclusive glitter-infused collection in collaboration with Miley Cyrus to India. A true reflection of Miley’s personal style and influences – bold and fun, the debut collection has been launched globally on May 2.
“No age, no gender, no sex — I wanted everyone to feel included,” said Miley Cyrus on the collaboration.
Sharing a video on the Twitter, the Malibu-Singer wrote, “YAY!!! The #ConverseXMiley @converse collection is out everywhere!”
YAY!!! The #ConverseXMiley @converse collection is out everywhere!
Shop at https://t.co/soXhDEX5nR!
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— Miley Ray Cyrus (@MileyCyrus) May 2, 2018
The new collection, which has had fans on the edge of their seat since November 2017, includes eight pairs of sneakers—revamps of the brand’s classic high-top and low-top shoes and athleisure.
“Converse has no boundaries. It’s outspoken. I’ve always identified with Converse because the brand appeals and represents so many different cultures and walks of life. And, they’re accessible,” Miley stated as the reason for teaming up with the brand.
The ‘Converse x Miley Cyrus’ look book features images that capture the energetic, bold and inclusive nature of Miley and some of her biggest fans (representing across gender, orientation and background) shot by legendary fashion photographer Ellen Von Unwerth.
After months of anticipation and sneak peeks, Miley set the stage for the collection by inviting some of her biggest fans across genders, orientations, and backgrounds to join her in the collection’s look book. “I definitely had my fans in mind and in my heart when I was creating,” she said. “I put what they love about me and what I love about them into the design.” she added.
Whether sparkling with the Chuck Taylor All Star “Glitter” or looking to channel Miley’s performance and country roots in the “Bandana,” individuals can piece together looks from the 26-piece collection for any mood or style.
Miley collection is available in Converse outlets and select Centrals with footwear starting from Rs. 4999.
Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company” and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor All Star shoe, the Jack Purcell shoe and the One Star shoe.
