Soon, American tattoo artist and designer Don Ed Hardy’s new concept stores will be launched in Bangalore’s Phoenix Marketcity Mall.
The new store design will have a larger-than-life façade of a tiger’s head along with major in-store design changes.
The new design will have major changes including store layout, fixtures, walls, visual, graphics and props.
The design concept, which yet not yet done globally, will be incorporated in upcoming Ed Hardy stores, according to a report in the Licensing Post.
Ed Hardy was brought to India by Arvind Lifestyle Brands, has repositioned its branding in its comeback in India a few years back.
Last year, the brand shared its vision to become Rs 500 crore brand in India 2022 via expansion and rebranding plans. Ed Hardy apparel and accessories has planned a yearly expansion of 15 to 20 new flagship stores in India.
The brand is currently owned in India by Iconix Lifestyle and is under license in partnership with Arvind Lifestyle Brands.
The brand currently has 20 exclusive flagship stores and is also available in more than 75 department stores and over 100 multi-brand outlets.
