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Forever 21 debuts in Nawabi city Lucknow with Bipasha Basu

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Forever 21 and part of Aditya Birla Fashion and Retail debuts in Uttar Pradesh with its first store in Lucknow.

The store was inaugurated by popular Bollywood actress Bipasha Basu along with Rahul Jhamb, India Brand Head, Aditya Birla Fashion and Retail Ltd.

The sprawling new store is spread across 8500 sq. ft. of retail space and is located in the heart of the city at Sahargunj mall.

Speaking at the launch, Rahul Jhamb, Brand Head, Forever 21 said, “We are delighted to launch our first store in Lucknow, which marks our foray into the vibrant state of Uttar Pradesh. At Forever 21, we aim to make fast fashion accessible to millennials at affordable price points and we are proud to be at the forefront of the fashion revolution that is underway in this Nawabi city.”

The collection comprises a range of sporty to feminine chic pieces from striped dresses, separates, plaid blazers, patterned blouses, gingham prints and various denim pieces to complement each look for women. Accessories include newsboy caps and berets. The collection features essential layering pieces like simple graphic t-shirts, checkered pants and striped sweaters for men.

The collection is available across all stores in India and on the official web portal —

Forever 21 is a California-based fashion brand that entered the Indian market in 2010.

Aditya Birla Fashion and Retail Limited acquired the exclusive online and offline rights to Forever 21’s India network in July 2016.

To mark the celebrations, first 200 customers can avail a special discount of Rs 500 on their purchase and 10 lucky patrons dressed in yellow and black can won a fan moment in the form of a ‘Meet and Greet’ with the stunning actress.

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