HRX Brand Licensing Collaborations Event Event News 

Hrithik Roshan’s HRX pioneers brand-led live shopping experience on EORS-15

Reading Time: 3 minutes Post Views: 1,294 This marks the first ever brand-led live session by an Indian Superstar on Myntra’s recently launched social commerce platform to promote Brand HRX during the ongoing EORS The live session led by Hrithik Roshan for HRX attracted ~100k users, allowing them the opportunity to shop live Record sales for a particular brand on M-Live for a single session so far Hrithik Roshan’s HRX pioneers brand-led live shopping experience on Myntra’s EORS-15 Hrithik Roshan, becomes India’s first superstar to introduce  a large group of shoppers who had gathered…

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Character Character & Entertainment Character Licensing Fashion Fashion & Accessories 

PULL&BEAR LAUNCHES THE SMURFS CLOTHING COLLECTION

Reading Time: 2 minutes Post Views: 1,925 The Smurfs clothing collection is now available worldwide from Pull&Bear’s online store. The new CGI The Smurfs series was released on Nickelodeon on 10 September and will soon be launched on more channels. DeAPlaneta Entertainment is the licensing agent for IMPS -The Smurfs in Spain, Portugal, and Central and Eastern Europe (CEE). PULL&BEAR LAUNCHES THE SMURFS CLOTHING COLLECTION Young fashion chain belonging to the Inditex group: Pull&Bear, has signed a Direct-to-Retail agreement with DeAPlaneta Entertainment for the global launch of The Smurfs collection, featuring the iconic little…

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Killing Eve Collection Brand & Lifestyle Collaborations TV & Films TV Series Licensing 

Introducing a collaboration like no other: KILLING EVE by COCO DE MER

Reading Time: 2 minutes Post Views: 1,377 Luxury lingerie brand and Home of Pleasure Coco de Mer joins forces with BBC America’s BAFTA, Emmy, and Golden Globe Award-Winning Television Series, Killing Eve, to create a limited-edition collection, in a deal brokered by the show’s licensing agency IMG. Introducing a collaboration like no other: KILLING EVE by COCO DE MER Explore the Killing Eve by Coco de Mer collection, featuring exclusive designs inspired by the synonymous style and journeys within the cultural phenomenon that is Killing Eve. Choose from five luxurious ranges, each influenced by…

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ROWING BLAZERS X BABAR FAIT DU SKI Brand Licensing Character Licensing 

ROWING BLAZERS X BABAR LAUNCH SKI-INSPIRED “FAIT DU SKI” CAPSULE

Reading Time: 3 minutes Post Views: 1,575 Rowing Blazers continues its partnership with French children’s book character, Babar for a Ski-Inspired Capsule  ROWING BLAZERS X BABAR LAUNCH SKI-INSPIRED “FAIT DU SKI” CAPSULE Rowing Blazers has teamed up once again with Nelvana, a world-leading international producer, distributor and licensor of children’s animated and live action content, and The Clifford Ross Company, to deliver another collection of distinctive pieces featuring the legendary literary character Babar for the winter season: a ski-inspired capsule inspired by the 1966 book Babar Fait du Ski.  Since Babar first took to…

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AngryBirdsSummerMadness_Netflix Character & Entertainment Character Licensing Movie Licensing TV & Films TV Series Licensing 

NEW ANGRY BIRDS CONSUMER PRODUCTS READY TO LAUNCH WITH NETFLIX SERIES

Reading Time: 2 minutes Post Views: 1,894 Angry Birds: Summer Madness, produced by CAKE in partnership with Rovio Entertainment, marks fresh new look for the beloved franchise in brand new Netflix series NEW ANGRY BIRDS CONSUMER PRODUCTS READY TO LAUNCH WITH NETFLIX SERIES Ahead of the eagerly-anticipated global debut of Angry Birds: Summer Madness on Netflix on the 28th of January 2022, Rovio Entertainment is working with IMG to build a consumer products programme for fans to show their love of the popular franchise. Following the global success of the Angry Birds movie franchise, Angry…

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Intellectual Property Know-How Technology Top News 

Freaky Friday: Property Licensing vs Product Licensing

Reading Time: 3 minutes Post Views: 1,172 Well honestly, this article was long due… with so many years of our experience within the industry we often have seen this question arise every now and then. Property Licensing vs Product Licensing – Which Type is For Inventors Just Getting Started With Their Inventions? So you came up with this great invention idea. Let’s say you invented an amazing one-of-a-kind can opener. One of its purposes is to open a can of beer in a very unique innovative way! Now you’re thinking, wow, Budweiser or Coors…

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