Sports Sports Licensing 

This Marathon season, Adidas comes out with Adizero in Sonic Ink Colourway

Reading Time: 2 minutes Post Views: 599 This Marathon season, Adidas comes out with Adizero in Sonic Ink Colourway adidas has announced a new color update for its latest adizero collection designed for marathon distance running. The collection includes ADIZERO ADIOS PRO 2, ADIZERO BOSTON 10, and ADIZERO PRIME X.  With the sonic ink colorways, they wish to encapsulate the power of running. Adizero would be worn by some of the world’s fastest athletes on the road season. The shoes were worn by Olympic marathon gold medalist, Peres Jepchirchir. In her post-race interviews, Jepchirchir…

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Freaky Friday National 

Freaky Friday: How are Chinese apps coming back despite stringent laws?

Reading Time: 3 minutes Post Views: 340 Freaky Friday: How are Chinese apps coming back despite stringent laws? Ministry of Electronics and Information Technology banned over 250 apps owning to geopolitical tensions between India and China way back in June 2020. In a press release, the government had stated that these apps were a threat to the sovereignty and integrity of India.  The list included popular Chinese apps such as Tiktok, Shein, PUBG mobile among others. These apps were banned under Section 69A of the IT Act. Although PUBG mobile is a South Korean…

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Merchandise Licensing 

ONE ANIMATION’S ODDBODS LANDS IN ARGOS 

Reading Time: < 1 minute Post Views: 338 ONE ANIMATION’S ODDBODS LANDS IN ARGOS  New deal with UK retailer for an exclusive product range spanning plush, apparel and dress-up Award-winning content creation, distribution and licensing studio One Animation has secured a new deal with the UK retailer Argos for its hit CG-animated property Oddbods. Starting this month, an exclusive range of Oddbods merchandise spanning plush, apparel, and dress-up will be launched at Argos and Sainsbury’s stores and online.  The phased Oddbods range roll-out will be kicked off with the launch of Pogo and Fuse plush…

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