Influencer Malvika Sitlani announces the launch of her brand – Masic
After attaining a massive 500k following on Instagram, beauty and lifestyle influencer Malvika Sitlani Aryan announced the launch of her makeup brand Masic Beauty.
Sitlani has been in the content creation industry for over 6 years now and has been vocal about her dream to create something beyond the ordinary on her youtube channel. MASIC beauty is the first step she has taken in this direction. She calls the brand her “Lockdown baby” as the idea was incepted during the pandemic.
MASIC name is a blend of Malvika + Basic. The brand promises to offer high-end luxurious products at the most cost-effective price. The cruelty-free brand aspires to be the one-stop destination for everything that relates to makeup.
Sitlani on her Instagram post wrote, “Having your brand is every creator’s dream and I cannot believe that I am finally here! 🥺
I am BEYOND excited for what is to come and I cannot wait for you to be a part of this journey with me. I cannot thank you enough for all your support and love. This one is for you. I hope you accept this brand with a kind heart and open arms ❤️🙏🏻”
Malvika has been the face of Smashbox’s duo matte liquid lipsticks – Driver’s Seat and Babe Alert in the past. The lipsticks were a huge hit and went out of stock within minutes of the launch, the influencer is hoping for something similar with MASIC as well.
From Saturday, August 28, shoppers can get their hands on their favorite Masic Cosmetics products. The products in the store are not announced yet, however, promises of being 100% vegan and cruelty-free have been made already. Only time will tell if the hype and excitement for the product launch would be worth it.