emoji announces partnership with Elizabeth Arden
The emoji property has spoken about its tie-up with cosmetics brand, Elizabeth Arden.
The partnership shows an interactive dialogue between the product efficacy and the emoji brand re-creation and interpretation.
A co-branded gift box and new packaging will help to promote three Elizabeth Arden products in China – ACE Eye Cream, Pink Capsules, and Ceramide Micro Essence.
The aesthetically pleasing pink gift box has cute hearts all over it. Customers can manually turn the handle of the box and switch the emoji brand icons from ‘cool’ to ‘I have a crush on you’.
The packaging is done with due care and even the minutest details have been taken care of. The cap on each product features a limited edition emoji brand design including ‘witty thumbs up’, ‘bi xin’, and ‘bubbling with happiness’.
“The Elizabeth Arden x emoji crossover brand collaboration breathes new air into the consumer product social experience, using classic products and a trendsetting language to demonstrate Elizabeth Arden’s pioneering beauty philosophy and the emoji brand infinite creative possibilities,” explained Marco Hüsges, founder and CEO of the emoji company.