B.L. Agro’s Mustard Oil packaging has Gangs of Wasseypur Trio
B.L. Agro Industries Limited has launched exclusive packs of its mustard oil brand Bail Kolhu kachi Ghani oil, highlighting Gangs of Wasseypur gang, available online at Nourish Store for a limited time. With the new signature packs, the brand aspires to tap into the loyal fan base of the three extraordinary performers, Manoj Bajpayee, Nawazuddin Siddiqui, and Pankaj Tripathi.
Ashish Khandelwal, Managing Director, BL Agro Industries Ltd, in an interview, stated, “With the limited edition packs, we aim to celebrate the iconic brand image and give back to our loyal customers and foster affinity with the fanbase of the Gangs of Wasseypur trio. Over time, Bail Kolhu has been able to gain a leading position in the industry through decades of hard work and determination, qualities that resonate with the lives of its brand ambassadors.”
With the new packs, FMCG company is running a ‘Meet and Greet’ contest where winners get a chance to grab attractive discounts on Nourish online Store with a coupon code.
Launched about 50 years ago, Bail Kolhu enjoys strong brand loyalty and is a preference for millions of homes today due to its superior quality. With its sales touching around 15 million bottles per annum, the brand has a strong presence in UP, Uttarakhand, Delhi NCR, Haryana, Punjab & Rajasthan, and plans to expand to MP, Chattisgarh, Bihar, Jharkhand, West Bengal, and Gujrat in the near future.