DEVOTED CREATIONS AND COSMOPOLITAN PARTNER TO LAUNCH A NEW SUN CARE
Cosmopolitan, a leading global media brand for young women, has partnered with 25-year sun care industry veteran, Devoted Creations, to launch CosmoSun by Cosmopolitan, a luxury sun care, and self-tan line.
Created in a deal brokered by IMG, the cruelty-free, vegan and nut-free collection is suitable for all skin types and consists of five sunless tanning essentials: Sunless Mousse with instant color, Instant Body Bronzer wash off formula, Sun Lotion with Shimmer, Overnight Sunless Lotion and Liquid Sunshine tanning water. Additionally, there are three sun care products: Water-resistant sunscreens in SPF 30 and 55+ and an Aftersun Moisturizer with soothing cucumber and aloe. The Applicator Mitt completes the range.
The line is available now in the US at Amazon and devotedcreations.com/cosmosun with prices ranging from $15.00 to $35.00; in Europe at jk-skincare.co.uk and Amazon from £14.99 to £35.99; in Italy at Capello Point (online and in-store) from €16.99 to €39.99; and in Russia at Beauty Factor from ₽2400 to ₽4800.
CosmoSun by Cosmopolitan pairs premium ingredients and luscious aesthetics for a lavish pampering experience. CosmoSun’s core was built on the ever-moving lifestyle of Cosmopolitan readers and aims to exceed their current sun care expectations.
“Cosmopolitan’s audience has always had a strong enthusiasm for outdoor fun and an equivalent level of attention to their skin’s health,” says Angela Kim, Director of Hearst Global Licensing. “So, we are pleased to finally present this line of sun care products. Especially now, with renewed eagerness in many countries to get outside and socialize with their loved ones, this partnership with Devoted Creation is timelier than ever.”
“When we sat down with Cosmopolitan, the goal was a standout collection,” said Lewis Henry, President of Devoted Creations. “From our years in the industry, we thoroughly understand users expect to look and feel fantastic when using these types of products. It was paramount we use well-thought-out and reputable formulas, like the ones we’re known for when creating the CosmoSun Collection. In our collaboration with Cosmopolitan, we were able to capture the Cosmopolitan essence through all aspects of the product line and deliver a great user experience. We’re thrilled to see CosmoSun by Cosmopolitan come to life and looking forward to the amazing results users will experience.