Fashion 

Discovery’s new apparel range is now live on Myntra

Reading Time: 2 minutes Post Views: 245 Discovery’s new apparel range is now live on Myntra Discovery Communications India unveiled a clothing line – Discovery Adventures X Roadster Life Co., in partnership with its licensing agent Black White Orange. The range is tailored for the Indian market and is ready to shop on Myntra. The apparels in the capsule carry forward the spirit of discovery and exploration with long-standing outdoor values in mind, whilst reflecting the core DNA of the brand Roadster Life Co.   After a thorough understanding of the needs of modern men and women, the range aspires…

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Sports Sports Licensing 

Reebok launches the second edition of the Cardi B capsule 

Reading Time: 2 minutes Post Views: 272 Reebok launches the second edition of the Cardi B capsule  After the humungous success of the first Reebok X Cardi B collection, the two have decided to join hands again. This time for the launch of the new “Let me Be.. In My World” capsule collection. The collection would feature new Cardi B Leather sneakers, which are inspired by her hometown, New York City, and promises to take forward her legacy through innovative designs.  Each piece in the capsule draws inspiration from Cardi’s style and incorporates cues…

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Sports Sports Licensing 

This Marathon season, Adidas comes out with Adizero in Sonic Ink Colourway

Reading Time: 2 minutes Post Views: 289 This Marathon season, Adidas comes out with Adizero in Sonic Ink Colourway adidas has announced a new color update for its latest adizero collection designed for marathon distance running. The collection includes ADIZERO ADIOS PRO 2, ADIZERO BOSTON 10, and ADIZERO PRIME X.  With the sonic ink colorways, they wish to encapsulate the power of running. Adizero would be worn by some of the world’s fastest athletes on the road season. The shoes were worn by Olympic marathon gold medalist, Peres Jepchirchir. In her post-race interviews, Jepchirchir…

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Freaky Friday National 

Freaky Friday: How are Chinese apps coming back despite stringent laws?

Reading Time: 3 minutes Post Views: 213 Freaky Friday: How are Chinese apps coming back despite stringent laws? Ministry of Electronics and Information Technology banned over 250 apps owning to geopolitical tensions between India and China way back in June 2020. In a press release, the government had stated that these apps were a threat to the sovereignty and integrity of India.  The list included popular Chinese apps such as Tiktok, Shein, PUBG mobile among others. These apps were banned under Section 69A of the IT Act. Although PUBG mobile is a South Korean…

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Merchandise Licensing 

ONE ANIMATION’S ODDBODS LANDS IN ARGOS 

Reading Time: < 1 minute Post Views: 248 ONE ANIMATION’S ODDBODS LANDS IN ARGOS  New deal with UK retailer for an exclusive product range spanning plush, apparel and dress-up Award-winning content creation, distribution and licensing studio One Animation has secured a new deal with the UK retailer Argos for its hit CG-animated property Oddbods. Starting this month, an exclusive range of Oddbods merchandise spanning plush, apparel, and dress-up will be launched at Argos and Sainsbury’s stores and online.  The phased Oddbods range roll-out will be kicked off with the launch of Pogo and Fuse plush…

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Technology 

Gadget Accessories Brand U&i come out with four new earphones in India

Reading Time: < 1 minute Post Views: 282 Gadget Accessories Brand U&i come out with four new earphones in India Gadget accessories brand U&i has finally spoken about their new audio accessories launch. They have come out with 4 new products which are ‘Bomb Neckband Series’, ‘Wanted Neckband Series’, ‘Cruise Neckband Series’ and ‘Welcome Earbuds Series’. The accessories are meant specifically for outdoor activities, such as running, walking. The launch would cater to the needs of sporty and productive individuals. The earbuds could be worn while one engages in rigorous actives and they still won’t…

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Brand & Lifestyle Fashion 

JACK AND JONES X PACMAN capsule is out now

Reading Time: 2 minutes Post Views: 256 JACK AND JONES X PACMAN capsule is out now The new Jack and Jones X Pacman capsule collection has unmatched quality and exemplary style and went off the shelf within minutes of its launch. Jack and Jones have proven to be the flagbearer of quirky collections. This time it has taken everything a notch higher with its collaboration with PAC-MAN.  The new collection caters to the varied yet discerning taste of the modern man. It brings back the vintage element by reintroducing the arcade game PAC MAN…

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Collaborations Entertainment 

Silvergate Media Announces Launch of Octonauts: Above & Beyond on Netflix

Reading Time: 2 minutes Post Views: 451 Silvergate Media Announces Launch of Octonauts: Above & Beyond on Netflix Silvergate Media (Silvergate) today shares details of the highly anticipated broadcast launch of its new Octonauts spin-off series, Octonauts: Above & Beyond.  Season 1 will debut globally on Netflix streaming platform from 7th September 2021, followed by Season 2 in 2022. Responding to a range of new dangers across our ever-changing planet, the Octonauts extend their adventures beyond the sea and onto LAND! Their mission is as vital as ever: They will EXPLORE harsh and remote environments, RESCUE animals that need their help,…

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Big Move Global Licensing People 

  Scott Shillet, will lead Licensing Partnerships For Banijay-Owned Studio

Reading Time: 3 minutes Post Views: 401  Scott Shillet, will lead Licensing Partnerships For Banijay-Owned Studio Endemol Shine North America, a division of Banijay, the world’s largest international content producer and distributor, has promoted consumer products executive Scott Shillet to Vice President, Licensing, it was announced today by Ben Samek, President & Chief Operating Officer, Endemol Shine Americas. Shillet, who has been with the company since 2019, will continue to lead all creative licensing partnerships while adding oversight of product development across the company’s non-scripted and scripted series in North America. Shillet, who was previously…

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Character Character & Entertainment Collaborations 

HUGE! Play Unveils GAMEBUD Talking Tom at Licensing Expo

Reading Time: 2 minutes Post Views: 593 HUGE! Play Unveils GAMEBUD Talking Tom at Licensing Expo HUGE! Play has proudly unveiled the GAMEBUD Talking Tom, based on Outfit7’s world-famous character, at the 2021 Virtual Licensing Expo. This revolutionary new gaming product is the world’s first audio-animatronic, smart game gear, which fuses gaming, interactive devices, and play into one packaged product.  Talking Tom will be the first GAMEBUD to launch, bringing the unique technology to life and offering a one-of-a-kind gaming experience. Tom is a funny, lovable character from Outfit7’s award-winning Talking Tom & Friends…

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