Accessories Licensing 

Casio launches vintage Pac-Man version A100 watch

Reading Time: < 1 minute Post Views: 883 Casio launches vintage Pac-Man version A100 watch Casio has launched its new digital watch in collaboration with Bandai Namco. The A100 WEPC pays tribute to one of the most iconic games: Pac-Man. The design of this watch is based on the Casio F-100 digital watch which was launched in 1978. Having an F-100 in that decade was a badge of honor, as it was one of the most advanced watches available. In the 1970s very few watches had features such as multiple digital alarms, calendar view, and…

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Collaborations Personal Care 

tokidoki x SmiloShine collection is out now

Reading Time: 2 minutes Post Views: 1,207 tokidoki x SmiloShine collection is out now For the first time ever, tokidoki has teamed up with a dental care brand, SmiloShine for a licensing deal. This collaboration is specifically made to target young girls from the age group of 2-12. Products in this quirky range are reasonably priced, at a starting price of 180 Rs. This is tokidoki’s eighth licensing deal with an Indian brand and its first deal with a toothpaste brand. Within a short span of two years, tokidoki has made a name for…

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Strategist 

TIM ERICKSON APPOINTED HEAD OF PEANUTS WORLDWIDE

Reading Time: 2 minutes Post Views: 340 TIM ERICKSON APPOINTED HEAD OF PEANUTS WORLDWIDE Peanuts Worldwide is pleased to announce that the highly accomplished consumer products and brand executive Tim Erickson has been named Executive Vice President of Brand, Peanuts Worldwide. Erickson will oversee the seasoned professionals at Peanuts Worldwide who manage the brand’s global licensing business. Working together with the family of Peanuts creator Charles M. Schulz, WildBrain’s content and management teams and brand co-owners Sony Music Entertainment (Japan), Erickson will be responsible for sustaining a strategy true to the great heritage of…

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