Nykaa launched “The Global Store”
Leading e-commerce platform for young ambitious women, Nykaa recently launched The Global Store to make International beauty brands more accessible for Indian consumers. The Global Store can be accessed only on Nykaa’s mobile application.
All international brands have promised to comply with the e-commerce regulations on imports and would display the price post customs, duties, and taxes. Customers are expected to provide KYC details as per government regulations.
With The Global Store, Nykaa aims to bring a strong network of international retailers to India. Understanding the mindset of the Indian consumer, the brand quickly realized how we fear getting duped. The brand assures authenticity and multiple verifications of the products. The platform would have sellers from around the globe including the US, Korea, Finland, and Australia. The brands would be scrutinized and picked based on global trends.
Through this initiative, Nykaa aims to resolve specific pain points of the Indian audience such as acute skin care problems, lack of availability of plant-based haircare, and clean beauty products. The store would include prominent brands Dr. Barbara Sturm, Pur Cosmetics, Butter London, Rahua among others.
The focus has been on specific skincare concerns, artisanal beauty, mineral-based makeup, plant-powered haircare, and science-based clean beauty.
Nykaa Spokesperson said, “We are thrilled to launch the Global Store on Nykaa. While we have witnessed the demand for a diverse range of international brands from consumers over time, these brands have faced multiple challenges in the past to enter the Indian market. This platform aims to effectively bridge the gap between global brands trying to tap the Indian market and customers who desire to shop for the best of the brands. Through The Global Store, Nykaa continues to empower its customers by democratizing the access to a host of international brands by giving choice, authenticity, and convenience.”