Beyonce launches size-inclusive swimwear collection
Pop icon Beyonce launches her new inclusive swimwear collection Adidas x Ivy Park. The athleisure garments called the flex park collection include all-in-one swimsuits, bikinis, and swimming trunks in a wide range of sizes.
The collection also includes beach-ready cover-ups, a men’s matching shirt, and short sets, sliders a bucket hat, and bag. Beyonce was quick to take criticism on her January 2020 launch of the Ivy Park X Adidas collection which was not size-inclusive and only offered XL as the largest size.
The brand states that the revised collection “emphatically celebrates the empowered spirit of confident self-expression and individuality”, adding that it aims to inspire “anyone and everyone to fearlessly FLEX their best selves”.The campaign included body positivity influencer Tabira Majors along with Kristen Noel Crawley and Quincy Brown respectively.
The collection will be available at a starting price of 40 dollars on the Adidas website from the 22nd of July.
As well as having 100 percent ownership of the Ivy Park brand, the Black is King singer made history in March when she became the most decorated woman in Grammys history, winning a total of 28 awards.
The “Crazy in Love” singer took home awards for Best Rap Song (for her feature on Megan Thee Stallion’s “Savage” remix), Best R&B Song for “Black Parade”, and Best Music Video for “Brown Skin Girl”, which she shared with her daughter Blue Ivy Carter, who became the second-youngest person to ever win a Grammy.
Sharing a photograph on her website of the two women during their meeting at the 2019 European premiere of The Lion King, Beyoncé wrote: “Thank you Meghan for your courage and leadership. We are all strengthened and inspired by you.”