Marimekko and Adidas collaborate
Adidas and Marimekko team up to launch the first-ever sports apparel collaboration from the quintessential Finnish design house.
The collection is a seamless blend of functional and comfortable sports attire along with Marimekko’s art which is bold and beautiful. It features prints from 1965 Annika Rimala’s Laine (wave) and Maija Louekari (rag rug) from 2009.
Marimekko’s prints are timeless and capture the spirit of Helsinki. Through the collaboration, the apparel would have a modish look. The bold patterns would be interwoven with classic Addidas fabrics meant for sports. The fabrics for a lifestyle collection are designed to spark positivity and playfulness in everyday life.
The looks are ideal for anyone who wishes to look fashionable when engaging in sports. The attire is crafted with the intent of taking care of the environment. In order to reduce the environmental impact, every piece is made with recycled PRIMEBLUE and PRIME GREEN yarns.
Talking about the collaboration Tiina Alahuhta-Kasko, President and CEO of Marimekko said
“We are extremely excited to present our limited-edition collection with Adidas, in particular in a year when we celebrate Marimekko’s 70th anniversary. Since 1951, Marimekko’s purpose has centered around empowering people, and this collection brings this mission to life in a whole new, surprising but yet so natural way. Marimekko’s bold and distinct prints fit Adida’s innovative sports apparel perfectly – this functional yet playful capsule aims to spark the joy of exploration in everyday life. We hope the Adidas x Marimekko collection will inspire many people all over the world,”
The limited-edition collection will be available on the Adidas India website soon