Smyths Collaborates With Mattel For Its New Shop Your Way Advert
Irish-based Toys superstore Symths partners with Mattel for their New ‘Shop Your Way‘ Advert. Mattel has come up with the character Oscar to ease the shopping experience, customers can now use Oscar’s help in-store or online.
The commercial follows the fictional character Oscar on his way to Smyths Toys, showcasing customers’ home delivery and collection services options available at their discretion. Through the campaign, viewers get to see Oscar’s treasured toys come to life. The commercial shows popular themes such as Barbie, Jurassic World dinosaur, WWE Slambulance, Hot Wheels, and Thomas the Tank Engine which keeps the interest of kids alive and gives them a sneak peek into what is in store for them.
Smyth Toys promises in-time delivery and flexible shopping options. Customers can click and collect the products within a record time of 2 hours from when the order is placed. Their 360-degree marketing campaign for Shop Your Way ad includes email and website banners, Instagram, Facebook, and Youtube.
Sinead Byrne, joint head of Marketing at Smyths Toys, said: “We are delighted to showcase our click and collect and home delivery services with our new Shop Your Way advert. Oscar gives a helping hand along with some of his favorite toys, and we hope kids and adults alike enjoy watching.”
Eirian Jones, head of Customer Marketing at Mattel added: “We’re thrilled to have partnered with Smyths to bring the Shop Your Way advert to life. The Mattel portfolio is used to showcase all aspects of shopping at Smyths – with a little help from Oscar of course. Whether that is in-store, online or click and collect, Oscar has it covered. Keeping play at the heart of this advert, we hope it will be loved by families and children watching”.
The advert can be viewed here.
You can visit the Smyths Toys Superstores website here to check on UK store locations.