Mattel Launches New Toy Takeback Program Called Mattel PlayBack
MATTEL STEPS UP SUSTAINABILITY: TAKES BACK TOYS WHEN YOU ARE DONE WITH THEM
The 76-year-old toy company Mattel Launches New Toy Takeback Program Called Mattel PlayBack that will enable families to extend the life of their Mattel toys once they are finished playing with them. The new program is designed to recover and reuse materials from old Mattel toys for future Mattel products, and supports the company’s goal to achieve 100% recycled, recyclable or bio-based plastic materials across all products and packaging by 2030.
“Mattel toys are made to last and be passed on from generation to generation,” said Richard Dickson, President and Chief Operating Officer, Mattel. “A key part of our product design process is a relentless focus on innovation, and finding sustainable solutions is one significant way we are innovating. Our Mattel PlayBack program is a great example of this, enabling us to turn materials from toys that have lived their useful life into recycled materials for new products.”