Brand & Lifestyle Brand Licensing Food & Drink 

CHUPA CHUPS SELECTED BY LA MENORQUINA TO CELEBRATE ITS 80TH ANNIVERSARY

The famous Spanish ice cream company La Menorquina celebrates its 80th anniversary by launching a collection of unique and innovative ice creams with some of the most iconic Spanish household brands.

CHUPA CHUPS SELECTED BY LA MENORQUINA TO CELEBRATE ITS 80TH ANNIVERSARY

One of the popular brands selected is the famous lollipop brand Chupa Chups. Two ice creams have been created for Chupa Chups; the first is a delicious lollipop bonbon with strawberry ice cream and a white chocolate cover sprinkled with caramel chips. The second is a surprising fresh strawberry and orange sherbet, with a lemon top and cola flavored popping candy. They are already on sale in La Menorquina’s mass distribution and out of home channels throughout the Spanish market.

Marta Ballesteros, Perfetti Van Melle’s Licensing Area Manager and F&B specialist commented: “Teaming up with La Menorquina was a no-brainer, we are proud to be a part of the celebration assortment of this traditional leading Spanish ice cream company. The range brings instant excitement to the ice cream aisle and it’s perfectly aligned with our fun and tasty brand experience. Working with La Menorquina was easy, because both parties were aligned to make sure that the novelty products delivered on quality and experience to delight La Menorquina consumers and Chupa Chups fans.”

La Menorquina has also collaborated with other renowned brands such as Lacasa (Conguitos and Lacasitos), Cacaolat, Gormiti, Haribo and Cuétara (Oceanix) on this ice cream assortment, which will surprise the consumer with its variety and high quality standards, using only the best ingredients without preservatives or palm oil.

Alex Balaguer, General Manager of La Menorquina says: “Partnering with such relevant brands was a great challenge and we are very satisfied with the result, it brought out our innovative character and commitment to creating the best quality ice cream. Since our beginnings in Alaior (Menorca) in 1940, we have always opted for the elaboration of unique ice creams with the best ingredients, and we are proud to count with these great brands to make our consumers fall in love over and over again with our products”.

La Menorquina is a brand specialized in the manufacture and sale of ice cream, the first manufacturer of its own label in Spain and the leading national ice cream brand in the “Out Of Home” segment.

 

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