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The Smurfs X Athletes Today Announces New Licensing Partnership For India.

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Blue and small, standing only three apples tall, the Smurfs value team spirit and loyalty. They might be hard to tell apart at first, however, each Smurf has his or her own particularity. 

The Smurfs X Athletes Today Announces New Licensing Partnership For India.

The little blue characters have been entertaining generations of kids and families all around the planet and this new partnership with Athletes Today will contribute to expand their popularity and bring joy to the fans in India.

Peyo’s beloved characters are set to make a high-profile TV comeback in a brand-new dynamic 3D version. Built on pureSmurf DNA, the new series forgirls and boys is taking the charm and wacky comedy of the original to even greater heights, fitting in perfectly with today’s faster-paced world, an explosive package full of adventure and humour for the whole family to enjoy!

The Smurfs New TV series will be broadcasted in India on Nickelodeon and on Free-to-Air Channels.

“It was important for The Smurfs to have an agent in India and we’re thrilled to have Athletes Today on board to maximize the value of The Smurfs brand across a broad range of consumer products that embody the colourful world of The Smurfs.” says Véronique Culliford, President & Founder of IMPS / LAFIG and daughter of Peyo. “This partnership will ensure the introduction of an innovative program of The Smurfs branded products in India.”

“We are truly honored and excited to be representing The Smurfs in India. With the release of new TV series in 2021 we are looking at onboarding licensees across categories such as apparel, back to school, novelty items, etc. “ says Smita Mishra, Managing Director, ATSM.

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