Global Licensing Music Music Licensing Top News 

TikTok announces first music distribution partnership with UnitedMasters

Though TikTok’s future in the U.S. & in India remains uncertain, the company announced this morning its first music distribution partnership, with indie music distributor UnitedMasters. The deal will allow artists on TikTok to tap into the platform’s ability to make their music go viral, then distribute their songs directly to other music streaming services, like Spotify, Apple Music/iTunes, SoundCloud and YouTube. TikTok announces first music distribution partnership with UnitedMasters The deal allows indie artists to effectively circumvent traditional record labels by reaching young music fans on the social video…

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Character Licensing 

Wildbrain CPLG Boldly Goes Into STAR TREK X BeArty Range!

Innovative new digital wall art collection enables fans to display Star Trek artwork on their Smart TV screens Wildbrain CPLG Boldly Goes Into STAR TREK X BeArty Range! WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured a deal with technology company BeArty for an innovative digital wall art range based on the iconic entertainment brand Star Trek. Brokered by WildBrain CPLG on behalf of ViacomCBS Consumer Products, the partnership sees the launch of a collection which enables fans to display Star Trek artwork…

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festival of licensing corner Event News Top News 

Big Names Confirmed For FESTIVAL OF LICENSING As Visitor Registration Opens

HASBRO, NATURAL HISTORY MUSEUM, NBA PROPERTIES, PENGUIN VENTURES AND POKEMON AMONG BIG NAMES CONFIRMED FOR FESTIVAL OF LICENSING AS VISITOR REGISTRATION OPENS   The large-scale virtual gathering will run online from 6-29 October 2020 Attendee registration now open at festivaloflicensing.com Some of the biggest names in global licensing are confirmed to exhibit at Festival of Licensing, including brands from entertainment, publishing, gaming, sport, lifestyle, not for profit and heritage. Acamar Films, Bioworld, Chupa Chups, Hasbro, Natural History Museum, NBA Properties, Penguin Ventures, PokĂ©mon, Sega Europe, Start Licensing and Yale are among the…

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Disney stationary Character Licensing 

New Education Policy led Disney India to announce new range of BTS product

Last week, the government announced the new education policy, with the announcement incorporating a more engaging pedagogy, an emphasis on co-curriculars and incentives for budding entrepreneurs to pursue their dreams without hesitation. New Education Policy led Disney India to announce new range of BTS product (Stationary & Back To School) Disney has been at the forefront of ensuring that its products are well received by millions of students across the country, with each student across K-12 having a variety of Disney branded stationery products available at more than two million…

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Brand & Lifestyle Character Licensing Collaborations 

Wrogn Announces Exclusive Fashion Collection Inspired by Illumination’s Minions

WROGN, the breakaway youth fashion brand, announced the launch of a new fashion collection, MINIONS x WROGN today. This fashion collaboration brings together two of the biggest pop culture icons of today – Illumination’s larger-than-life Minions and WROGN co-creator and Captain of the Indian Cricket team, Virat Kohli. Created in partnership with Universal Brand Development and licensing agent, Black White Orange, and designed by team Wrogn, the brand-new collection offers 10 unique designs in various colors and styles and will be available across offline and online stores in India from August 2020. Wrogn Announces…

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Retail Top News 

Tata Trent Launched New Concept Store Landmark Xcite in Mumbai

Trent Ltd. from Tata Group is looking to create a new wave in the retail sector with the launch of its new innovative concept store, Landmark Xcite.  Tata Trent Launched New Concept Store Landmark Xcite in Mumbai The new format brings together a new brand identity along with X, which is a unisex abstract human form representing gender less, colourless and everyone who has a creative spirit, a new logo and a new brand design. Spread across 5,000 sq. ft., this new store in Andheri, Mumbai is designed to unify,…

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Hiring a licensing agent Entertainment Licensing Know-How Top News 

Freaky Friday: Understanding how licensing agents help you do it better

Understanding Licensing & Should You Hire An Agent or Not? It’s friday again & time for our next freaky content for your to understand the world of licensing better! This week it’s a special one as we also celebrate our 4th Anniversary in the licensing Industry as a publication. Today, we are going to have a candid chat with Mr.Kelvyn Gardner – Founder, Asgard Media & Former UK Licensing International Head, who has spent 4decades in the world of licensing. But, obvious the topic today is about how licensing agents help…

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Goodyear watch collection Brand & Lifestyle Brand Licensing Collaborations 

GOODYEAR Launches Exclusive Watch Collection With B.R.M Chronographes

Goodyear has combined a global licensing collaboration with a motorsport agreement to launch an exclusive watch collection with French luxury watch specialist B.R.M Chronographes. This follows the recent announcement that Goodyear has joined forces with the Algarve Pro Racing team champion European Le Mans Series, who will be showcasing the B.R.M Chronographes. GOODYEAR Launches Exclusive Watch Collection With B.R.M Chronographes The design of the timepieces will match the look of the Algarve Pro car, reflecting Goodyear’s fundamental association with motorsport. “We are excited to channel Goodyear’s rich racing pedigree and the…

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youthiapa masks Celebrity Licensing 

Bhuvan Bam’s brand Youthiapa launches a newline of face masks

Indian Youtuber Bhuvan Bam has launched a range of printed facemasks under BB Ki Vines’ official fashion line, ‘Youthiapa’. The limited-edition range of face masks is available on the official website at Rs 125 per piece. Bhuvan Bam’s brand Youthiapa launches a newline of face masks Bam is encouraging the next generation to vouch for and practice social distancing as a civic duty by wearing masks at all times. Adding a dose of fashion to this necessary, he is attempting to influence such style-motivated youth to effect urgent social impact…

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IMG-Angry Birds Character & Entertainment Character Licensing Game Licensing Global Licensing 

Angry Birds appoints IMG as global licensing agent

IMG today announced it has been appointed by Rovio Entertainment Corp., the global games-first entertainment company, as the exclusive worldwide consumer products licensing agent for the iconic Angry Birds franchise. Angry Birds appoints IMG as global licensing agent The first Angry Birds game launched on mobile devices in 2009, rocketing to viral status and spawning a brand that continues to draw tens of millions of active users to its games and animated content. Over the last decade, the Angry Birds characters have been developed into a multi-platform entertainment franchise with two…

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