Adidas Sauce Collection Celebrity Licensing Collaborations Food Licensing Sports Licensing 

Adidas, McDonalds ‘Saucy’ Collab with NBA Players

Reading Time: 2 minutes Post Views: 3,761 Adidas and NBA players James Harden, Damian Lillard and Tracy McGrady have teamed with McDonald’s to release a new line of shoes and apparels. Adidas, McDonalds ‘Saucy’ Collab with NBA Players Adidas and McDonald’s are introducing the Sauce Pack, a collection of shoes and apparel inspired by basketball stars and McDonald’s sauces. The deal was brokered by The Joester Loria Group, which represents McDonald’s. “When you come across a hooper with a unique aura and style of play, we say they have sauce,” the companies said in a statement. “It’s every player’s goal to…

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Sports Licensing 

Rocket League appoints IMG as exclusive licensing representative

Reading Time: < 1 minute Post Views: 1,933 Video game developer Psyonix has appointed IMG as the exclusive global licensing representative for its popular ‘Rocket League’ video game franchise.   Rocket League appoints IMG as exclusive licensing representative A high-powered hybrid of arcade-style soccer and vehicular mayhem, easy-to-understand controls and fluid, physics-driven competition, Rocket League has grown to become one of the most popular and recognizable video game brands worldwide. The multi-year partnership, which coincides with the game’s fifth anniversary this month, will see IMG bring Rocket League consumer products to market through selective brand…

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Licensing Industry showing itself to be resilient & optimistic in Covid19

Reading Time: 2 minutes Post Views: 2,205 What a time to be starting a new column! The stuff of nightmares has arrived to bring almost all business to a grinding halt. I have to say, though, three months into the UK ‘lockdown’ – with similar restrictions in most countries – Licensing Industry showing itself to be resilient & optimistic in Covid19. The pattern everywhere seems to be similar: manufacturers supplying food and drink to the grocery business, largely supermarkets (but some smaller food stores have stayed open, too) have managed to maintain sales of…

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