USPL’s apparel line Wrogn, in association with wildlife channel Animal Planet, has announced the launch of a new collection – Animal Planet X WROGN. The apparel range aims to underline the cause of endangered species.
“I’ve been associated with Wrogn since inception and we take some exciting initiatives season after season. I couldn’t be happier that Wrogn is taking a step in the direction of creating awareness around animal endangerment,” said Kohli.
Conceptualised by Black White Orange, Animal Planet’s licensing arm, each style in the range portrays an endangered animal including the Tiger, Sea Turtle, Gorilla, Sumatran Elephant, and Panda, amongst others.
Speaking about the collaboration Megha Tata, managing director, South Asia, Discovery, said, “Animal Planet has been striving hard to drive attention towards the importance of saving the endangered species in impactful ways. We are confident that this innovative collaboration with WROGN for this inspirational apparel line will help in spreading the message of conservation of endangered species as well as the wildlife.”
Anjana Reddy, chief executive officer, Universal Sportsbiz, said, “We like the essence of this collaboration with Animal Planet as it enables people to wear their cause that they feel so strongly about and spread the word at the same time. The Rorschach art design is very interesting and hard to miss.”
Adds Bhavik Vora, founder and CEO, Black White Orange Brands, said, “We worked closely with the Animal Planet team for almost a year, to conceptualise the art that you see on the range and it’s fantastic to see it come to life.”
The Animal Planet X WROGN apparel will be available in over 250 counters across retail channels like Shoppers Stop, Central, Pantaloons, WROGN’s exclusive stores, Myntra.com and on www.Wrogn.in.