Food & Drink 

IMG to License Jim Beam Brands

Reading Time: 2 minutes Post Views: 1,441 Beam Suntory, a world leader in premium spirits, has signed IMG to help it extend the James B. Beam Distilling Company’s portfolio of brands through strategic licensing partnerships. IMG to License Jim Beam Brands! The company is best known for its Jim Beam® Bourbon, the world’s number one bourbon which celebrates its 225th anniverary this year.  The James B. Beam Distilling Company’s American Whiskey portfolio also includes Knob Creek®, Basil Hayden’s®, Booker’s®, Baker’s®, Legent® and Little Book®. IMG will be tasked with developing products that celebrate the…

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Fashion Licensing Food Licensing Lifestyle 

CHUPA CHUPS Swings To 60’s With POLKA BEAUTY In Indonesia

Reading Time: 2 minutes Post Views: 2,721 CHUPA CHUPS Swings To 60’s With POLKA BEAUTY In Indonesia Polka Cosmetics, the Indonesian market leader in upbeat urban cosmetics specialised in online sales, launches a range of Chupa Chups cosmetics at the end of June. The collection is a trip back in time taking inspiration from the flower power look and psychedelic prints that were characteristic of the sixties fashion scene. It includes several shades of lip tattoos with fruity scents and easy to use blusher puffs with a creamy effect. The products come in a playful nostalgic candy shaped…

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Character Character & Entertainment Character Licensing 

Mondo TV Iberoamérica signs major agreement with MB Producciones

Reading Time: 2 minutes Post Views: 2,164 Partners will develop and co-produce two new animated series for children and teens Mondo TV Iberoamérica and MB Producciones, the production company founded by Myriam Ballesteros, are to develop and co-produce two new animated series: Annie & Carola and Masked Cinderella. Mondo TV Iberoamérica signs major agreement with MB Producciones Mondo TV Iberoamérica Group, part of Mondo TV Group, one of the largest European producers and distributors of animated content, has announced this major new co-production agreement with MB Producciones through its subsidiary Mondo TV Producciones Canarias. This is an important…

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Kim Kardashian x Spotify Celebrity Licensing Entertainment Licensing 

Kim Kardashian signs licensing deal with Spotify

Reading Time: 2 minutes Post Views: 1,930 The Reality Star, Kim Kardashian signs licensing deal with Spotify in which she’ll host a podcast about her efforts in the field of criminal justice reform. Keeping Up With The Kardashians star is coming out with her very own series. Kim will act as both the producer and host of the podcast alongside Lori Rothschild Ansaldi, a notorious TV producer. Podcast will revolve around Lori’s investigation into the case of Kevin Keith, who was convicted of three murders in 1994, despite maintaining his innocence. He was sentenced to…

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Know-How National Sports Top News 

IPL reviews sponsorship deals amid rising Indo-China border tensions

Reading Time: 2 minutes Post Views: 1,905 The rising tensions on the border amid the Galwan Valley standoff between India and China has seen the Governing Council of Indian Premier League (IPL) reviews sponsorship deals. A country-wide movement to boycott Chinese products and services has started since the Galwan Valley standoff between India and China resulted in 20 Indian soldiers attaining martyrdom. We had also mentioned this movement to have its impact on several businesses including Licensing & Merchandising Industry. While several businesses have taken Chinese products off their shelves, the Indian Premier League…

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Collaborations Entertainment Licensing 

Spotify, Warner Bros. DC signs licensing deal to produce original podcast

Reading Time: 2 minutes Post Views: 1,808 Spotify, Warner Bros. DC signs licensing deal to produce original podcast. DC the home of Superman, Batman, Wonder Woman, Harley Quinn, The Joker and many more iconic DC Super Heroes and Super-Villains today announced a new multi-year deal to produce and distribute an original slate of narrative scripted podcasts. Spotify, the audio streaming subscription service, is committed to an annual slate of new dramatic and comedic podcasts that Warner Bros. will develop and produce. Under terms of the deal, Spotify will have a first look at original…

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Know-How National Top News 

Licensing Industry Unites as Nation First amid rise in Indo-China tension

Reading Time: 3 minutes Post Views: 1,613 As border tensions between India and China flares up with the deadliest clash in more than four decades, leaving at least 20 Indian soldiers dead, adds another layer of uncertainty to companies already reeling from the coronavirus pandemic on both sides of the border. There have been calls for boycotting goods imported from the neighbouring nation while supporting our Prime Minister’s Aatmanirbhar Bharat & Make In India Campaign to revive the economy. That, however, won’t be easy because the two economies are intertwined. We are witnessing some…

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#Licensing101 Episode 1 - Books To Screen Adaptation Entertainment Licensing Publishing 

Freaky Friday: #Licensing101 – Books To Screen Adaptation

Reading Time: < 1 minute Post Views: 1,497 #Licensing101 Episode 1 – Books To Screen Adaptation I’m beginning with a series of Episodes about #Licensing101 & In today’s video I have with me Mr. Sidharth Jain who will help us decode #ContentLicensing & Syndication. Bringing to Life – Books To Screen Adaptation 101! Freaky Friday: #Licensing101 – Books To Screen Adaptation Changing Times have changed how we consume books, wherein 71% of readers have moved to digital platforms – We also see a surge of adaptations of Published & Non-Published Books to Screen for various…

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lc-royal-enfield-women-wear Apparel Licensing Brand Licensing 

Royal Enfield forays into women’s wear

Reading Time: < 1 minute Post Views: 2,446 Royal Enfield forays into women’s wear announces the launch of its first ever apparel and riding gear range, exclusively for women in India in its first ever Brand Extension deal.R Taking inspiration from the ‘motorcycling way of life’, the clothing range is designed to be aspirational yet accessible, supporting women in their pursuits of exploration. The collection is anchored by a set of riding jackets, trousers, gloves and helmets with a complement of t-shirts, shirts and jeans. The riding gear has been crafted keeping in mind the habits…

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Art & Design Institutional Licensing 

RHS announces spring/summer Wax Lyrical Fragrant Garden range

Reading Time: 2 minutes Post Views: 1,974 RHS announces spring/summer Wax Lyrical Fragrant Garden range Floral fragrance partnership enters twelfth year with new fragrance and new designs The Royal Horticultural Society (RHS) has announced a new addition to the popular Fragrant Garden collection of fragrances from its enormously successful long-term partnership with home fragrance manufacturer, Wax Lyrical, along with a refreshed design. This collection of scented candles, reed diffusers, drawer liners, scented sachets and gift bags introduces a new fragrance to the popular Fragrant Garden range of complex floral fragrances. The eight fragrances in the collection are Sweet…

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