IMG to License Jim Beam Brands
Beam Suntory, a world leader in premium spirits, has signed IMG to help it extend the James B. Beam Distilling Company’s portfolio of brands through strategic licensing partnerships. IMG to License Jim Beam Brands! The company is best known for its Jim Beam® Bourbon, the world’s number one bourbon which celebrates its 225th anniverary this year. The James B. Beam Distilling Company’s American Whiskey portfolio also includes Knob Creek®, Basil Hayden’s®, Booker’s®, Baker’s®, Legent® and Little Book®. IMG will be tasked with developing products that celebrate the company’s extraordinary history,…
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