Apparel Licensing Celebrity Licensing Collaborations Lifestyle Retail 

H&M collaborates with Sabyasachi to launch first Indian designer collection

After collaborating with the likes of French luxury fashion house Balmain and Italian luxury fashion company Versace, Swedish fast-fashion retailer, and since its first released designer collaboration with Karl Lagerfeld in 2004, it has put out a series of projects with top designers plucked mostly from the runways of Europe‚Äôs fashion weeks. Hennes and Mauritz (H&M) on Tuesday announced its first Indian collaboration with designer Sabyasachi Mukherjee. The designer, under his label Sabyasachi, is known for the use of Indian textiles in the construction of modern silhouettes. The new line…

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Hong Kong International Licensing Show draws to a close

Over 20,000 visitors look to seize business opportunities Organized by the Hong Kong Trade Development Council (HKTDC), the 18th¬†edition of the HKTDC Hong Kong International Licensing Show, Asia‚Äôs flagship licensing event,¬†drew to a successful close today. The three-day fair (6-8 January) attracted a record attendance of¬†more than 20,000 visitors. The ninth Asian Licensing Conference, which ran concurrently with the¬†Licensing Show and concluded on 7 January, featured some 30 speakers from renowned brands and¬†global licensing experts, attracting more than 1,200 industry practitioners. Licensing adds value to businesses amid challenges¬† Speaking at…

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Brand & Lifestyle Collaborations Sports Licensing 

NFL LAUNCHES APPAREL AND ACCESSORIES COLLABORATION WITH H&M

The National Football League (NFL) has announced a new collaboration with global fashion retailer H&M to launch men‚Äôs, women‚Äôs and children‚Äôs NFL-branded apparel and accessories, in a deal brokered by IMG. The products will be sold in more than 20 countries outside of the U.S, including the UK, China, Japan, Colombia, Germany, India, Mexico, South Korea and the Middle East.   The first capsule collection of men‚Äôs jackets, tops and loungewear is available in stores and online now, with women‚Äôs, children‚Äôs and accessories lines to follow next season. The collaboration…

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