Australia Ninja Warrior, which has dominated primetime viewing across Australia, has launched a range of exclusive branded merchandise.
Leading brand extension agency, Asembl, has brokered a deal between Nine and the Australian sportswear company, BLK, to launch an extensive Australia Ninja Warrior branded sports apparel collection.
Available now, merchandise includes men’s and womens T-shirts, shorts, singlets, beanies, cap and hoodies, tees and cap for kids, as well as branded water bottles. The range is supported by a dedicated online retail platform, social media and a billboard during broadcast to further promote the range.
Australia Ninja Warrior has gripped the nation as everyday athletes take on the world’s toughest obstacle course. And for the first time on Australia Ninja Warrior, there will be a winner. The competitor who goes furthest on the course in the fastest time will take home $100,000. Make it up Mt Midoriyama and the winner will pocket an extra $200,000 and the title of Australia’s first Ninja Warrior.
“Australia Ninja Warrior is the smash-hit program that takes viewers through every jump, leap, heart-stopping victory and heart-wrenching fall as Ninjas get their shot at glory. We are thrilled to have brokered this deal on behalf of Nine. The sportswear range includes extensive products for men, women and kids, made with the high quality that BLK is known for,” said Asembl Managing Director, Justin Watson.