Popular Bollywood celebrity turned serial entrepreneur, Sunny Leone has launched her own innerwear brand “Infamous by Starstruck” exclusively at India Licensing Expo 2019, the third edition of the country’s largest brand licensing platform. Bradford License India has been appointed as the brand’s official licensing agent.
Post her successful foray into the cosmetic industry, Leone now enters a $262 billion global licensing and merchandising industry by launching this brand in the innerwear category. With its third edition, India Licensing Expo is set out to connect global brands, retailers and manufacturers for two days of relationship building, deal-making and trend spotting.
Leone said, “I’m really excited to launch Infamous by Starstruck at ILE 2019, which has offered us a platform to promote the brand in retail fraternity & find a right licensing partner with huge retail muscle to take the brand forward in the global landscape. Infamous is for all kinds of women from all around the world.”